The type of arrangement in which the licensor permits the licensee to sell certain goods under the licensor's trademark or logo is called:
A) trademark lease agreement.
B) shared benefit agreements.
C) franchise agreement.
D) none of the above.

Question

Quizplus · Accepted Answer

A franchise agreement is an arrangement in which the licensor (franchisor) permits the licensee (franchisee) to sell certain goods or services under the licensor's trademark or logo. The franchisee usually has to follow certain rules and guidelines set by the franchisor in order to maintain the consistency and quality of the products or services offered.

The Type of Arrangement in Which the Licensor Permits the Licensee