Coca-Cola's test marketing of Frozen Coke:
A) Took unfair advantage of Burger King.
B) Involved stating things known not to be true.
C) Gave a false impression.
D) All of the above

Question

Quizplus · Accepted Answer

Coca-Cola's test marketing of Frozen Coke involved taking unfair advantage of Burger King by placing the product in Burger King locations without their permission, stating things known not to be true about the product being exclusive to Burger King, and giving a false impression that the two companies had a partnership.

Coca-Cola's Test Marketing of Frozen Coke