Application of Skills
Directions: Read the following excerpt from a college textbook and answer the questions that follow.
¹ Because of its ability to deliver information quickly and directly, the Internet offers many benefits for public relations companies. Public relations people, in fact, often are very much involved in creating and modifying Web sites for their clients-creating a public face. News releases, product announcements and company profiles can be made available online, to be captured on demand by the press, stockholders and anyone else who is interested.
²The Internet also brings hazards. Disgruntled customers, pranksters and competitors can create their own sites to immediately challenge and even undermine a client's site. To counter these negative messages, many businesses and organizations hire public relations firms to continuously monitor the Internet and alert their clients when negative information appears so the client can decide the best way to counter the information.
-adapted from Biagi, Media/Impact: An Introduction to Mass Media , pp. 240, 242
Which of the following describes the organizational pattern of the two paragraphs?

Question

Quizplus · Accepted Answer

The first paragraph discusses the benefits of the Internet for public relations companies, while the second paragraph discusses the potential hazards and how public relations firms can counter them. This is a clear example of contrasting.

Application of Skills Directions: Read the Following Excerpt from a College Textbook and College