Several years ago, the DMBB agency created a single-country psychographic profile that includes segment labels such as "Cossacks" and "kuptsy." What country does the survey cover?
A)India
B)Japan
C)Russia
D)China
E)Vietnam

Question

Quizplus · Accepted Answer

The segment labels "Cossacks" and "kuptsy" are unique to Russian culture and history, indicating that the psychographic profile was created for the country of Russia.

Several Years Ago, the DMBB Agency Created a Single-Country Psychographic