It may be necessary to use inexpensive survey research that sacrifices some elegance or statistical rigor to achieve results within the constraints of the small market research budget.

Question

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When working with a small market research budget, it may be necessary to use inexpensive survey research methods that may not have sophisticated statistical analyses or may not be designed with a high level of sophistication. This may mean sacrificing some elegance or statistical rigor to achieve results within the constraints of the budget.

It May Be Necessary to Use Inexpensive Survey Research That