Critical Thinking Questions Case 7-1
You are the administrative assistant to the vice president of marketing for a small software company that creates manufacturing software for the automotive industry. One of your primary responsibilities is to prepare all of the marketing correspondence. The vice president asks you to suggest an economical approach for announcing the latest software update to a list of top clients. The clients' name and address information is maintained in the vice president's Outlook Contact list, to which you have access.
When you propose merging a form letter main publication with the client name and address data using Publisher 2013, the vice president asks you to explain merging. You tell her____.
A) merging is the process of shrinking or stretching text
B) merging is the process of combining the contents of a data source with a main publication
C) merging is bringing in data from another application
D) merging is the process of creating a data source

Question

Quizplus · Accepted Answer

Merging, in the context of document creation and publishing, refers to the process of combining a main document (such as a form letter) with a data source (like a list of names and addresses) to create personalized documents for each entry in the data source. This is a common practice for mass mailings and personalized communications.