A(n) ____ identity should be communicated in multiple ways, with frequency and consistency throughout the life of a business.
A) obvious
B) brand
C) total
D) unique

Question

Quizplus · Accepted Answer

A brand identity is what should be communicated in multiple ways, with frequency and consistency throughout the life of a business, as it represents how a business wants to be perceived in the market and helps in differentiating it from its competitors.

A(n) ____ Identity Should Be Communicated in Multiple Ways, with Frequency