The effect of a "secondary meaning" is that it may make a mark distinctive enough to allow it to be protected by the Lanham Act.

Name: The effect of a "secondary meaning" is that it may make a mark distinctive enough to allow it to be protected by the Lanham Act.
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A "secondary meaning" occurs when a descriptive mark has become distinctive of the applicant's goods or services in commerce, allowing it to be protected under the Lanham Act.

The Effect of a "Secondary Meaning" Is That It May