Which of the following is an advantage of survey research?
A) Survey participants are easy to recruit since the typical sample is small.
B) Survey participants are more likely to be truthful than participants of other research methods.
C) Surveys provide insight into real-world behaviors in their natural setting.
D) Surveys provide large amounts of data quickly, usually without great expense.

Question

Quizplus · Accepted Answer

Surveys are a popular research tool because they can reach a large number of respondents relatively quickly and at a lower cost compared to other methods like in-depth interviews or observational studies. This efficiency makes them advantageous for collecting extensive data across a broad population.

Which of the Following Is an Advantage of Survey Research