If the problem behavior produces a more powerful reinforcer than the desired behavior, an effective strategy would be to
A) Increase the reinforcer value associated with engaging in the desired behavior
B) Decrease the reinforcer value for engaging in the problem behavior
C) Both of the above
D) Neither of the above

Question

Quizplus · Accepted Answer

Increasing the value of the reinforcer for the desired behavior makes it more appealing, while decreasing the reinforcer value for the problem behavior makes it less appealing. Doing both can effectively shift behavior towards the desired outcome.

If the Problem Behavior Produces a More Powerful Reinforcer Than