In _____ diversification strategy,a firm pursues businesses that share a similar set of tangible and intangible resources.

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In a horizontal diversification strategy, a firm seeks to enter into businesses that are related to its existing business and share a similar set of tangible and intangible resources. This allows the firm to leverage its existing strengths, capabilities, and resources in new areas and gain economies of scale and scope. For example, a company that produces smartphones may diversify into the production of tablets or laptops, as they all require similar technological expertise and supply chain networks.

In _____ Diversification Strategy,a Firm Pursues Businesses That Share a Similar