When a manager determines whether a firm's strategy leverages its key resources,which of the following criteria for evaluating the quality of a firm's strategy is the manager assessing?
A) External fit
B) Internal fit
C) Differentiation
D) Implementable

Question

Quizplus · Accepted Answer

When a manager determines if a firm's strategy leverages its key resources, they are assessing whether the strategy has internal fit - the alignment between the firm's resources and capabilities and its strategic objectives. External fit refers to the fit between the firm's strategy and its external environment. Differentiation refers to the uniqueness and distinctiveness of the firm's products or services. Implementable refers to the feasibility and practicality of the firm's strategy.

When a Manager Determines Whether a Firm's Strategy Leverages Its