Solicited messages of application should use a direct approach,whereas unsolicited messages of application should use a persuasive opening that will convince the person to read on.

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Solicited messages of application are already expected and do not require convincing, so a direct approach is appropriate. However, unsolicited messages of application are unexpected and may need to persuade the reader to consider the application, thus a persuasive opening is important.

Solicited Messages of Application Should Use a Direct Approach,whereas Unsolicited