AIDA applies to persuasive messages that are written using a direct organizational strategy.
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Q12: A claim message should close with a
Q13: When using the indirect (AIDA)strategy to write
Q14: A manager who persuades employees to accept
Q15: Direct-mail (vs.e-mail)sales messages are shown to have
Q16: Managers trying to persuade employees should use
Q18: When writing a persuasive message,it is important
Q19: Persuasive techniques in the digital age involve
Q20: To overcome resistance most effectively,a message should
Q21: Which of the following is not an
Q22: E-mail marketing is less expensive than direct-mail
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