Profiling the audience means anticipating how both primary and secondary audiences will react to a message.

Question

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Profiling the audience involves analyzing the demographics, preferences, motivations, values, and expectations of the primary and secondary audiences to create a message that will resonate with them and achieve the desired outcomes. This includes anticipating their reactions, questions, objections, and feedback, and tailoring the message to meet their needs and interests.

Profiling the Audience Means Anticipating How Both Primary and Secondary