Focus groups are most useful:
A) when precise generalization to a larger population is essential, and the focus group participants and the larger population are relatively heterogeneous
B) when precise generalization to a larger population is essential, and the focus group participants and the larger population are relatively homogeneous
C) when precise generalization to a larger population is not necessary, and the focus group participants and the larger population are relatively homogeneous
D) when precise generalization to a larger population is not necessary, and the focus group participants and the larger population are relatively heterogeneous

Question

Quizplus · Accepted Answer

Focus groups are most useful when precise generalization to a larger population is not necessary, and the focus group participants and the larger population are relatively homogeneous. This is because focus groups are not designed to be representative of a larger population, and they are most effective when the participants are similar to each other in terms of their demographics and experiences.

Focus Groups Are Most Useful