C&K Brewing Company C&K Brewing Company is a microbrewery in western Canada. It produces Maiden's Honor brand ale, a dark beer called Warrior's Cry, and several seasonal beers under the brand name Hearthfire. Its owners George Claiborne and Pete Kunard both believe the brewery's competitive advantage comes from the duo having hired an experienced German brewmaster to oversee the production of its beers. The brewmaster checks all of the ingredients before they are mixed together to make sure that each component is of the highest possible quality and rejects those that are not. After the beer has brewed, the brewmaster runs several tests on the beer to check for taste and clarity and throws out barrels that are cloudy and/or bitter. Refer to C&K Brewing. To maintain the reputations of the brewery and the brewmaster, the company typically destroys about 8 percent of its production because the beer is not of a high enough quality. This would be an example of ____ control.
A)objective
B)concertive
C)bureaucratic
D)sacrificing
E)administrative

Question

Quizplus · Accepted Answer

Objective control is a type of control that is based on objective, measurable criteria. In this case, the brewmaster checks all of the ingredients before they are mixed together to make sure that each component is of the highest possible quality and rejects those that are not. After the beer has brewed, the brewmaster runs several tests on the beer to check for taste and clarity and throws out barrels that are cloudy and/or bitter. This is an example of objective control because it is based on objective, measurable criteria.

C&K Brewing Company C&K Brewing Company Is a Microbrewery in Western