The city of Cairo has the world's greatest collection of Islamic buildings and statues. It would seem an ideal location for Muslim tourists, but unfortunately preservation activities have been inadequate and often more destructive than constructive. Imagine the Egyptian government is instituting a marketing campaign to motivate tourists to spend their vacation dollars in Cairo. The buildings and statues in the city would have a(n)___________ to Muslim tourists who wanted to learn more about their heritage.
A) low valence
B) strong expectancy
C) low performance value
D) high valence
E) strong instrumentality

Question

Quizplus · Accepted Answer

Valence is the attractiveness or desirability of a reward or outcome.

The City of Cairo Has the World's Greatest Collection of Islamic