Which of the following factors helps a company determine the growth potential of a foreign market?
A) political uncertainty
B) purchasing power
C) type of infrastructure
D) land availability
E) natural boundaries

Question

Quizplus · Accepted Answer

Purchasing power is defined as a comparison of the relative cost of a standard set of goods and services in different countries. The growth potential of a given market is determined by its purchasing power and the strength of foreign competitors. Markets are most attractive when they have solid and growing purchasing power and relatively weak existing competition.

Which of the Following Factors Helps a Company Determine the Growth