ARI is a leading provider of sales and profit-building technology services for equipment dealers. When Unverferth Manufacturing, a supplier of agricultural equipment, wanted to change the way it supplied information it contacted ARI. ARI presented the manufacturer with a solution that allowed it to replace its paper catalogs with online catalogs. As a result, Unverferth was able to eliminate costly paper catalogs and gain the ability to provide up-to- the-minute information to its dealers. This incremental change that was aided by supplier involvement was an example of the_____________ approach to innovation.
A) generational
B) experiential
C) milestones
D) compression
E) supply-side

Question

Quizplus · Accepted Answer

It is appropriate to use a compression approach to manage innovation in more certain environments during periods of incremental change. During such periods, the goals are lower costs and incremental improvements in the performance and function of the existing technological design.

ARI Is a Leading Provider of Sales and Profit-Building Technology