The effect of a "secondary meaning" is that it may make a mark distinctive enough to allow it to be protected by the Lanham Act.

Question

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A "secondary meaning" occurs when a term that is not inherently distinctive becomes distinctive through its use in the marketplace, allowing it to be protected under the Lanham Act as it has acquired distinctiveness associated with the goods or services provided under the mark.

The Effect of a "Secondary Meaning" Is That It May