Escalation of commitment occurs when managers:
A)lack optimism.
B)stop supporting a poor decision.
C)recognize that they cannot control the future.
D)strive to reduce their cognitive dissonance.

Question

Quizplus · Accepted Answer

Escalation of commitment often happens because individuals strive to reduce cognitive dissonance, which is the discomfort experienced when holding two or more conflicting cognitions. In the context of decision-making, this means continuing to invest in a decision despite evidence it was wrong, to justify the initial decision and investments.

Escalation of Commitment Occurs When Managers