The process by which individuals try to control the impressions others have of them is called impression management.

Name: The process by which individuals try to control the impressions others have of them is called impression management.
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Impression management is a conscious or subconscious process in which people attempt to influence the perceptions of other people about a person, object, or event by regulating and controlling information in social interaction.

The Process by Which Individuals Try to Control the Impressions