Based on his study exposing subjects to Japanese ideographs, Zajonc suggests that liking or disliking sometimes occurs through
A)a state of general arousal, accompanied by cognitive appraisal.
B)a state of general arousal only.
C)cognitive appraisal only.
D)activation of the sympathetic nervous system.
E)exposure to a stimulus without cognitive appraisal.

Question

Quizplus · Accepted Answer

Zajonc's study on mere exposure effect suggests that preferences can form through repeated exposure to a stimulus without the need for cognitive appraisal, indicating that liking or disliking can occur without actively thinking about the stimulus.

Based on His Study Exposing Subjects to Japanese Ideographs, Zajonc