Surveys, which are used to collect firsthand data, have many advantages. One advantage is that
A)those who respond to mailed or online surveys exactly represent the overall population.
B)respondents can be relied on to respond openly and truthfully to anonymous surveys.
C)data can be gathered economically and efficiently.
D)return rates for online and mailed surveys are typically over 90 percent.

Question

Quizplus · Accepted Answer

Surveys are a cost-effective and efficient method for collecting data. They allow researchers to gather information from a large number of respondents relatively quickly and at a lower cost compared to other data collection methods, such as in-depth interviews or observational studies. Options A, B, and D contain inaccuracies or overgeneralizations about survey responses and return rates.

Surveys, Which Are Used to Collect Firsthand Data, Have Many