Ahna is sending a persuasive memo to her staff asking them to participate in the new wellness program. Which of the following sources of information would be most appropriate to help Ahna shape an effective persuasive message for her staff?
A)Tightly controlled scientific experimentation
B)Library research
C)Questionnaires and surveys of employees
D)Research in company files

Question

Quizplus · Accepted Answer

Questionnaires and surveys of employees are the most appropriate sources of information for shaping an effective persuasive message because they provide direct insight into the staff's interests, concerns, and motivations regarding the wellness program.

Ahna Is Sending a Persuasive Memo to Her Staff Asking