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Quality Building Materials Inc

Question 3

Multiple Choice

Quality Building Materials Inc. has developed a new whole-house weather blanket and needs to determine the price point at which builders would switch to this new product. The best research method for this is a(n)


A) manual search of other companies' price lists.
B) interview with a local builder.
C) Internet search of insulation values for weather blankets.
D) scientific experiment that presents price choices with controlled variables.

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