The phenomenon of _____ explains why we are more likely to associate a relatively novel item, such as an unusual liqueur, with sickness than we would a more familiar item such as beer.
A) overshadowing
B) latent inhibition
C) stimulus generalization
D) blocking

Question

Quizplus · Accepted Answer

Latent inhibition refers to the phenomenon where a familiar stimulus takes longer to acquire meaning (as a signal or conditioned stimulus) than a new stimulus. This is because the familiar stimulus has been 'ignored' in the past due to its irrelevance, making it harder to associate with new information (like sickness) compared to something novel or unusual.

The Phenomenon of _____ Explains Why We Are More Likely