The case study of "New Coke" was an example of ____.
A)brand-loyal consumers being turned off by changes to a brand
B)brand-loyal consumers being especially loyal to a brand when it is not doing well
C)a brand creating loyalty among a new set of consumers
D)a brand creating awareness among a new set of consumers

Question

Quizplus · Accepted Answer

The "New Coke" case study is a classic example of brand-loyal consumers reacting negatively to changes in a beloved brand. When Coca-Cola introduced New Coke in 1985, it faced a significant backlash from its loyal customer base who were deeply attached to the original formula, leading the company to bring back the original formula as "Coca-Cola Classic."

The Case Study of "New Coke" Was an Example of ____