The self-reference effect suggests that people trying to memorize the word "candid" are more likely to remember it if they are asked if they are candid themselves than if "candid" is a fancy word or a difficult word.

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The self-reference effect is a psychological phenomenon suggesting that information is better remembered when it is related to oneself. Asking if someone is candid involves self-assessment, making the memory of the word "candid" more likely to be retained compared to simply evaluating the word's complexity or fanciness.

The Self-Reference Effect Suggests That People Trying to Memorize the Word