Information bearing on the self is processed more thoroughly and more deeply, and hence remembered better. This is known as the ____.
A)endowment effect
B)appraisal motive
C)self-reference effect
D)self-enhancement motive

Question

Quizplus · Accepted Answer

The self-reference effect refers to the phenomenon where information related to oneself is more likely to be remembered and processed more deeply compared to other types of information. This is because personal relevance enhances cognitive processing.

Information Bearing on the Self Is Processed More Thoroughly and More