The process of placing existing customers and prospects into categories based on their potential as customers is known as territory analysis.

Name: The process of placing existing customers and prospects into categories based on their potential as customers is known as territory analysis.
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Quizplus · Accepted Answer

The process described is known as customer segmentation, not territory analysis. Territory analysis typically involves evaluating geographic areas for sales potential and resource allocation.

The Process of Placing Existing Customers and Prospects into Categories