Jonathan, a salesperson in a home décor store, requests Sheila, one of his customers, to facilitate a meeting with a prospective customer who is Sheila's acquaintance. Sheila writes a letter recommending the prospect to try products from Jonathan's store. Which of the following prospecting methods is being used in this scenario?
A) Anecdote
B) Cold call
C) Trade notice
D) Introduction
E) Customer feedback

Question

Quizplus · Accepted Answer

In this scenario, the prospecting method being used is "Introduction." Sheila is introducing Jonathan to a prospective customer through a recommendation, which is a common way to leverage existing relationships to gain new business opportunities.

Jonathan, a Salesperson in a Home Décor Store, Requests Sheila