In the problem-solving approach to selling, competitors' offerings are never included as alternatives in a customer's purchase decision.

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In the problem-solving approach to selling, competitors' offerings are often considered as alternatives in a customer's purchase decision, as understanding and addressing how these alternatives match up against the seller's offerings can be crucial in tailoring a solution that best meets the customer's needs.

In the Problem-Solving Approach to Selling, Competitors' Offerings Are Never