Samantha had not really thought much about who should get her vote, but for the entire month before the election, she constantly heard messages saying, "Vote for Don Green. He's the best person for the job." On election day, after voting for Don Green, she told her friends that she believed he truly was the best candidate. Based on the research into factors that influence persuasion, it appears that Samantha has been influenced MOST by
A)repetition of a message.
B)the presentation of a one-sided argument.
C)Don Green's expertise and credibility.
D)Don Green's trustworthiness and likeability.

Question

Samantha had not really thought much about who should get her vote, but for the entire month before the election, she constantly heard messages saying, "Vote for Don Green. He's the best person for the job." On election day, after voting for Don Green, she told her friends that she believed he truly was the best candidate. Based on the research into factors that influence persuasion, it appears that Samantha has been influenced MOST by ​
A)repetition of a message.
B)the presentation of a one-sided argument.
C)Don Green's expertise and credibility.
D)Don Green's trustworthiness and likeability.

Quizplus · Accepted Answer

Samantha's decision appears to have been influenced most by the repetition of the message endorsing Don Green, as she had not given much thought to her choice prior to being exposed to repeated messages supporting him.

Samantha Had Not Really Thought Much About Who Should Get