Service and support are more important in e-commerce than in traditional commerce, given that e-commerce companies do not have a physical location to help maintain current customers.

Question

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In e-commerce, service and support play a crucial role in customer retention and satisfaction because there is no physical location for customers to visit for immediate assistance or to build a relationship with the brand, making online support and service quality vital for maintaining customer loyalty and trust.

Service and Support Are More Important in E-Commerce Than in Traditional