In the context of using information technologies for a competitive advantage, which statement is true of a top-line strategy?
A)It focuses on generating new revenue by offering new products and services.
B)It focuses on improving efficiency by reducing overall costs.
C)It focuses on refining operations by using latest technologies.
D)It focuses on helping different market segments achieve technological advancement.

Question

Quizplus · Accepted Answer

A top-line strategy aims at generating new revenue streams for a company by introducing new products and services, rather than focusing on cost reduction or operational efficiency.

In the Context of Using Information Technologies for a Competitive