The time from idea generation through product development, market testing, and product launch is often referred to as the
A) technological imperative.
B) early adopter stage.
C) valley of death.
D) rapid growth stage.
E) tornado.

Question

Quizplus · Accepted Answer

The term "valley of death" is often used to describe the challenging period between idea generation and product launch, where many startups and new products fail due to lack of funding, market interest, or other critical factors necessary for success.

The Time from Idea Generation Through Product Development, Market Testing