Karen is aware of both Coke and Pepsi,but she buys whichever is on sale.Karen is at the stage of brand recognition but not yet at the stage of brand preference.

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Karen's behavior suggests that she recognizes both Coke and Pepsi as brands, but does not have a strong preference for one over the other. Instead, she makes her purchase decision based on whichever one is on sale. This indicates that she is at the stage of brand recognition, but not yet at the stage of brand preference.

Karen Is Aware of Both Coke and Pepsi,but She Buys