Rachael is developing a new product and is working with specialists from her organization to eliminate ideas that cannot be developed within the company's resources.Rachael is in what stage of product development?
A) Test marketing
B) Product development
C) Screening
D) Commercialization

Question

Quizplus · Accepted Answer

Rachael is currently in the screening stage of product development, where she is working to eliminate ideas that cannot be developed within the company's resources. Test marketing comes after product development, and commercialization comes after test marketing.

Rachael Is Developing a New Product and Is Working with Specialists