Greta has been analyzing the competitive standings of one of her products.Since she began her operation,20 similar products have appeared,forcing her to change distribution strategies.Greta has also needed to change pricing strategies in order to remain competitive.Sales volume has dipped,and she suspects sales of her product have reached a saturation level.At what stage of the product life cycle is this item?
A) Introductory stage
B) Maturity stage
C) Decline stage
D) Growth stage

Question

Quizplus · Accepted Answer

The product has experienced the entry of many similar products, forcing changes in distribution and pricing strategies. Sales volume has also declined, suggesting that the product has reached a saturation level. These are all characteristics of the maturity stage of the product life cycle.

Greta Has Been Analyzing the Competitive Standings of One of Her