Coke, Diet Coke, Cherry Coke, Coke Zero, and Coke with Lime constitute Coca-Cola's ______ of soft drinks.
A) distribution strategy
B) product mix
C) product line
D) product cluster

Question

Quizplus · Accepted Answer

These variants of Coca-Cola represent a range of products within its product line, as they are all variations of the same brand and category of soft drinks. A product line consists of a group of products that are closely related and marketed to a similar customer base.