Products purchased only after the consumer has compared competing products in competing stores on the basis of price,quality,style,and color would be classified as ________.
A) supplies
B) shopping products
C) specialty products
D) convenience products

Question

Quizplus · Accepted Answer

Shopping products are products that consumers will compare based on price, quality, style, and other criteria before making a purchase decision. These products are typically more expensive than convenience products and are purchased less frequently. Supplies are products used in the operation of a business, while specialty products are unique products that consumers are willing to go out of their way to purchase.

Products Purchased Only After the Consumer Has Compared Competing Products