A marketer focuses on a product's ______.
A) physical characteristics
B) service attributes
C) symbolic attributes
D) benefits

Question

Quizplus · Accepted Answer

While all of these aspects can be important for a marketer to consider, ultimately the focus should be on the benefits that the product can offer to consumers. This includes both functional benefits (e.g. what the product does or how it performs) and emotional benefits (e.g. how the product makes the consumer feel). By emphasizing the benefits, marketers can more effectively communicate value to potential customers and differentiate their product from competitors.

A Marketer Focuses on a Product's ______