With the rise in technology, which of the following is NOT one of the expectations of consumers?
A) They want to interact with anyone, anytime, and anywhere in the easiest way possible.
B) They want to be able to do new things with new information in new ways.
C) They expect everything to be targeted to their precise needs, so they can have the unique experience they want.
D) They want advertising to provide them with instructions for use of a new product.
E) They expect their needs to be fulfilled easily with no learning curve.

Question

With the rise in technology, which of the following is NOT one of the expectations of consumers?
A) They want to interact with anyone, anytime, and anywhere in the easiest way possible.
B) They want to be able to do new things with new information in new ways.
C) They expect everything to be targeted to their precise needs, so they can have the unique experience they want.
D) They want advertising to provide them with instructions for use of a new product.
E) They expect their needs to be fulfilled easily with no learning curve.

Quizplus · Accepted Answer

Consumers typically expect advertising to grab their attention and persuade them, rather than provide detailed instructions for product use, which is often sought after purchase through manuals, tutorials, or customer support.

With the Rise in Technology, Which of the Following Is