In the new product adoption/diffusion cycle for technology products, the chasm is a period where there is more customer demand than the company can possibly manage.

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The chasm, in the technology adoption life cycle, refers to the gap between the early adopters of a product and the early majority. It is a critical phase where many new products fail because they do not successfully transition from appealing to early adopters to meeting the needs of the more pragmatic early majority. It is not characterized by more demand than the company can manage, but rather by the challenge of gaining broader market acceptance.

In the New Product Adoption/diffusion Cycle for Technology Products, the Chasm