When an entrepreneur validates a customer, he or she is assuring them that they are important to the entrepreneur and the entrepreneur's top priority, even if the reality is that the entrepreneur has other customers competing for the same resources.

Question

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Validating a customer in entrepreneurship typically means confirming that there is a market need for the entrepreneur's product or service, not assuring the customer of their importance or priority level.

When an Entrepreneur Validates a Customer, He or She Is