Although you were initially terrified on your first roller coaster ride, you now find them thrilling after going on several coaster rides, a change best explained by the opponent-process theory.

Question

Quizplus · Accepted Answer

The opponent-process theory, proposed by Richard Solomon, suggests that emotional reactions to a stimulus are followed by opposite emotional reactions. Initially, the fear response to a roller coaster is strong, but with repeated exposure, the thrill or pleasure response becomes stronger, explaining the shift from fear to enjoyment.

Although You Were Initially Terrified on Your First Roller Coaster