According to research on advertising, which of the following statements is FALSE?
A)Storing enough positive memories from commercials can eventually create "memories" that never happened.
B)The more positive fictional commercials we see, the more likely we are to remember an actual negative experience with the product due to the contrast.
C)"Memory jamming" occurs because of elaborative processing.
D)The intent of much advertising is to "jam" our memories with positive impressions of a product, not just to familiarize and inform us about the product.

Question

Quizplus · Accepted Answer

The statement B is false because, in reality, positive fictional commercials are designed to create positive associations with the product, potentially overshadowing actual negative experiences rather than making them more memorable due to contrast. This is contrary to the assertion that positive commercials make us more likely to remember negative experiences.

According to Research on Advertising, Which of the Following Statements