The members of La Raza rejected the name "Chicano" in favor of the more particular "Mexican American."

Name: The members of La Raza rejected the name "Chicano" in favor of the more particular "Mexican American."
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Members of La Raza embraced the term "Chicano" as a way to reclaim their cultural identity and distinguish themselves from the broader "Mexican American" label, which they felt was too assimilationist and did not adequately reflect their unique cultural and political experiences.

The Members of La Raza Rejected the Name "Chicano" in Favor